Your free business score
Most small businesses are quietly losing customers to a site that’s hard to find, slow, or unclear — and never know it. Drop in your website (or just your business name) and we’ll look at it the way a customer and Google would: an honest score out of 100, what’s working, and the few fixes worth doing first.
What we look at
Findability — Can customers — and Google — actually find you
Website health — Does it work, load fast, and look trustworthy
Clarity — Is it obvious what you do within five seconds
Conversion — Do visitors turn into enquiries and sales
Speed — How fast it really is on a phone
AI — Can AI read and describe you, and is it answering for you yet
Footprint — Your social profiles and marketing tools
Legal — Privacy notice, cookies before consent, company details, ICO fee
1Enter your website
2Get your honest score in ~20 seconds
3See the few fixes worth doing first
Free, no sign-up to see your score — and honest, not a sales pitch.
About the Business Score
What it actually checks
- Give it a web address and it fetches that page directly, rendering the JavaScript when a site needs it. Give it a business name and it searches Companies House and the web first — and when there is no confident match it asks you to confirm who you are before scoring anything.
- It reads the page itself: the title, the search description, the headings, structured data, social preview tags, whether the page is set to noindex, whether it is served over HTTPS, whether there is a mobile viewport, and how much readable text is actually in the HTML.
- It looks for the things that turn a visitor into a customer — a clear call to action, contact details, an enquiry form — and for the analytics or ad pixels that would tell you whether any of it works.
- It asks your robots.txt whether the AI crawlers are allowed in by name: GPTBot (ChatGPT), ClaudeBot, PerplexityBot and Google-Extended. Then how far AI is actually built in: whether your business facts, profiles and FAQs are written in a form AI can quote, whether there is an llms.txt, and whether an AI assistant answers on your site or a chat box waits for a person.
- It looks for your social profiles and the marketing tools actually installed (by their code, not by a mention).
- If there is a registered company behind the name it reads the Companies House record — status, annual accounts, confirmation statement.
- Then whether the site keeps the rules everyone can see: it reads up to five of the site's own pages (privacy, cookies, terms, contact, about, and PDF notices they link), checks there is a privacy notice covering what UK GDPR asks, loads the homepage in a real browser without clicking anything to see whether advertising or tracking cookies are set before a visitor agrees (PECR; analytics-only cookies are noted, not scored, since the law allowed them under conditions in February 2026), matches a company's registered name, number and office on the site against Companies House, and looks the company up on the ICO's register of data protection fee payers. Each finding names the rule; anything it couldn't check is said and counts neither way. It reads public signals only, and it is not legal advice.
- The full report adds one slower outside look: Google PageSpeed Insights for mobile speed.
How to read your result
- Four areas roll up into the one number, weighted: Marketing 35, Site 20, AI 20, Compliance 25. 80 or over reads “strong”, 60–79 “fair”, 40–59 “needs work”, under 40 “at risk”.
- An area that doesn’t apply is skipped, not scored zero — a sole trader with no registered company isn’t marked down for having no filings. Anything we couldn’t check is said, and counts neither way.
- Free with no sign-up: the headline score, the area scores, how many findings each holds, and the single finding that matters most. The full report — every finding, plus a prioritised plan of up to six fixes — opens with a free account: an email and a mobile, no card.
- It scores what is publicly visible, which is the whole point: it sees roughly what a customer, Google and an AI assistant see. A site that builds everything in JavaScript can read thin — that is a finding rather than a glitch, because search engines hit the same wall.
- It is a starting point, not an audit. It can’t judge your prices or your work — only whether the outside world can find you, understand you, and act.
Questions people ask
- Is it really free?
- The score, the four area scores and the top finding are free and ask nothing of you. The full report is free too, with a free account (an email and a mobile, no card): it can be about any business, so we keep a record of which account opened which report, and an account opens up to ten businesses' full reports a day. There are per-connection limits to stop scripted abuse, not people.
- What if it finds the wrong business?
- When it isn’t sure it asks you to confirm before scoring, and you can correct the web address and run it again. Giving the address rather than the name is always the more accurate route.
- Does a low score mean my business is bad?
- No. It measures the outside of your business — what a stranger can find and read — not what you are like to buy from. Plenty of excellent firms score badly because nobody has ever looked at their website the way a search engine does.
- What do you keep?
- The scan is recorded against your anonymous browser session, so Katalis can pick up the thread if you ask her about your result. A full report is recorded against the account that opened it, for 12 months. Your email goes on our list only if you tick the box asking for follow-ups.
- How often do the numbers change?
- Mobile speed is re-measured at most once a fortnight per site — the test is slow and Google rate-limits it. Your website is read fresh on every scan, so a fix to it shows up as soon as it is live. Some background facts about the business (what it does, its registered details) are kept for up to 30 days, so a change there can take longer to show.