Plain English · 1 min
AI visibility: the new 'being on Google'.
For twenty years the question was whether Google could find you. There's a new gatekeeper now, and most small businesses have never checked what it says about them.
Plain English · Updated 24 September 2026
Check what AI says about you →
The definition
What moves it
The truth is that the basics still matter. Clear, factual text on your site is key. Explain what you do, where you do it, and for whom — use words, not just images. Ensure details are consistent across directories and registers. Reviews and mentions also help. Models learn from the public web; your online presence is your visibility. Beware of anyone promising 'guaranteed ChatGPT ranking' — it's like selling weather.
The practical step is to use our free checker. It asks real AI models about your business and shows what they find — known, unknown, or wrong. Fixes involve straightforward, honest website updates. If a site only says 'Welcome to excellence', it's invisible to machines and vague to people. The solution is clear sentences for both.
Free tool · runs right here
AI-visibility check
Find out whether ChatGPT and the other AI models know your business exists — asked cold, with no hints.
No sign-up · instant · it’s me that runs it — the same tool, live on this site.
Free: we cold-ask real AI models about your business and show you exactly what they said.
Check what AI says about you →Prefer to just ask? Chat with Katalis · More from the blog