How do I use AI for my business?

The one rule

You don't 'use AI' in general — you point it at specific jobs. The businesses getting value have it doing two or three concrete tasks well, not running a vague 'AI strategy'. Here's what that looks like in each corner of a business.

Admin and the inbox

• Draft replies and emails from a line of notes, so you're editing instead of starting blank.
• Summarise a long thread or document into the few things that actually need doing.
• Sort and tag enquiries as they come in.
• Turn a voice note into a tidy written record.

Customer service

• Answer routine questions 24/7 on your website or phone.
• Take and confirm bookings straight into your diary.
• Capture after-hours enquiries so a missed message isn't a lost customer.
• Hand anything tricky or sensitive to a person.

Marketing and content

• Draft posts, product listings and replies in your own voice.
• Turn one piece of content into a week's worth across your channels.
• Summarise a month of reviews into what's working and what to fix.

Quoting and getting paid

• Draft a clear quote from a few details or a voice memo.
• Chase late invoices politely and automatically.
• Follow up on quotes that haven't had a yes yet.

Where to start

Don't try to do all of this at once. Pick the single task above that wastes the most time and start there. Run your free Business Score below, or tell Katalis what a normal week looks like, and she'll point you at the one that'll pay off first.