UK Business Score
10 credits / call (20 on the free plan)A UK company or domain → an outside-in score, graded and explained.
The same engine behind our free Business Score, as an API. Enriches the business, then grades it 0–100 across categories with a prioritised, plain-English action plan — every result carries an accuracy score.
Every business has an online presence; almost nobody can say, objectively, how good it is. This endpoint grades it: findability, website health, message clarity and conversion readiness, each scored from observable signals, rolled into a headline number with the findings that produced it. Because it needs no cooperation from the business being scored, it works on prospects as well as customers — which is what makes it a prioritisation engine, not just a report card.
what you’d build with it
Lead-list triage
Score 200 prospects overnight; your team calls the 40 that most need help — with the specific findings as the opener.
Onboarding segmentation
Route weak-presence signups to high-touch support and strong ones to self-serve, automatically, from day one.
Quality badges
Directories and platforms show a grounded, explainable score next to every business — content nobody else can generate.
example response
{
"score": {
"score": 78,
"band": "strong",
"categories": [
{ "key": "findability", "title": "Can customers find you?", "score": 71, "findings": [ … ] },
{ "key": "clarity", "title": "Does your site say what you do?", "score": 88, "findings": [ … ] },
…Abbreviated. The full example, every endpoint and runnable code are in the implementation guide above; the integration pack downloads beside it. No account needed to read any of it.
Why developers pick it
A score that shows its work
Not a black-box number. Every result breaks down by category and lists the specific findings behind it, so you can act on it.
Outside-in, no access needed
Grades any UK business from public signals alone — their site, Companies House, presence. No tags, logins or cooperation required.
Built on verified facts
Runs on top of our Company Enrichment, so the score is anchored to a real Companies House match with an honest accuracy score.
Perfect for lead lists
Score a whole prospect list to spot who most needs help — sales teams, agencies and directories use it to prioritise outreach.
works well with
Terms & disclaimer. Provided “as is” with no warranty. Results are derived from public sources and, in places, generated by AI — they may be inaccurate or out of date and are not legal, professional or credit advice. Company data contains public sector information licensed under the Open Government Licence v3.0; the Registers API contains Environment Agency information © Environment Agency and/or database right, used under the Environment Agency Conditional Licence. Any logos returned remain the trademarks of their owners (nominative/identification use only, no endorsement implied). Any scores or ratings are an indicative opinion, not a statement of fact about a company. You are responsible for your own use. See the full API Terms of Use or get in touch.