UK Business Score
10 credits / call (20 on the free plan)A UK company or domain → an outside-in score, graded and explained.
The same engine behind our free Business Score, as an API. Enriches the business, then grades it 0–100 across categories with a prioritised, plain-English action plan — every result carries an accuracy score.
Every business has an online presence; almost nobody can say, objectively, how good it is. This endpoint grades it: findability, website health, message clarity, conversion readiness and reputation, each scored from observable signals, rolled into a headline number with the findings that produced it. Because it needs no cooperation from the business being scored, it works on prospects as well as customers — which is what makes it a prioritisation engine, not just a report card.
what you’d build with it
Lead-list triage
Score 200 prospects overnight; your team calls the 40 that most need help — with the specific findings as the opener.
Onboarding segmentation
Route weak-presence signups to high-touch support and strong ones to self-serve, automatically, from day one.
Quality badges
Directories and platforms show a grounded, explainable score next to every business — content nobody else can generate.
example response
{
"score": {
"score": 78,
"band": "strong",
"categories": [
{ "key": "web", "title": "Website & UX", "score": 82 },
{ "key": "seo", "title": "Findability", "score": 71 },
…Truncated. Full documentation and a downloadable README come with a free account.
Why developers pick it
A score that shows its work
Not a black-box number. Every result breaks down by category and lists the specific findings behind it, so you can act on it.
Outside-in, no access needed
Grades any UK business from public signals alone — their site, Companies House, presence. No tags, logins or cooperation required.
Built on verified facts
Runs on top of our Company Enrichment, so the score is anchored to a real Companies House match with an honest accuracy score.
Perfect for lead lists
Score a whole prospect list to spot who most needs help — sales teams, agencies and directories use it to prioritise outreach.
works well with
Terms & disclaimer. Provided “as is” with no warranty. Results are derived from public sources and, in places, generated by AI — they may be inaccurate or out of date and are not legal, professional or credit advice. Company data contains public sector information licensed under the Open Government Licence v3.0. Any logos returned remain the trademarks of their owners (nominative/identification use only, no endorsement implied). Any scores or ratings are an indicative opinion, not a statement of fact about a company. You are responsible for your own use. See the full API Terms of Use or get in touch.