Fit & Approach Assessment
25 credits / callA target + what YOU sell → fit score, real signals, and the angle.
The decisioning layer nobody else offers: tell it what you sell, point it at a UK business, and get back how well they fit, their real observable signals mapped to your offer, a factual approach angle and an opener draft to edit. Grounded in verified data — it will never tell you someone 'will be receptive'; it tells you what's true and why it's relevant.
Everyone sells company data; nobody answers the question that data exists to serve — should I contact this business, and what would I actually say? This endpoint takes a target and a description of what YOU sell, and reasons over the verified profile to produce a fit score, the target's real signals mapped to your offer, and an honest first-touch angle. It will never tell you someone "will be receptive" — unfalsifiable promises are the industry's trust-killer — but it will tell you their accounts are overdue and why that matters if you sell compliance help.
what you’d build with it
Sales tools with a brain
Add a 'should I chase this?' field to every CRM record — fit score + the factual angle, tuned to what YOUR user sells.
Agency prospecting
Feed in a lead list and your offer; get back ranked targets each with a first-touch angle grounded in real signals.
Account prioritisation
Sort inbound by genuine fit instead of company size — the 8-person firm with overdue accounts might be your best buyer.
example response
{
"target": { "name": "Example Bakery Ltd", "accuracy": { "score": 92 } },
"fitScore": 78,
"fitReasons": ["Independent food retailer — matches your hospitality ICP",
"No online ordering visible on their site"],
"signalsForYou": ["Site has no booking or ordering system — relevant because you build them"],
"approachAngle": "They take orders by phone only; lead with the missed-order cost, not the tech.",
…Truncated. Full documentation and a downloadable README come with a free account.
Why developers pick it
Decisioning, not just data
Everyone sells you fields. This answers the actual question — should I contact them, and what do I say?
Honest by construction
Every claim traces to an observable fact (registry, site, filings). It never predicts receptiveness — unfalsifiable promises are the industry's trust-killer, and we don't make them.
Tuned to YOUR offer
The same target scores differently for a web agency and an accountant — because fit depends on what you sell, which is exactly what generic scores ignore.
Built on the verified engine
Runs on the same enrichment with the same accuracy score, so the assessment is anchored to a real Companies House match.
works well with
Terms & disclaimer. Provided “as is” with no warranty. Results are derived from public sources and, in places, generated by AI — they may be inaccurate or out of date and are not legal, professional or credit advice. Company data contains public sector information licensed under the Open Government Licence v3.0. Any logos returned remain the trademarks of their owners (nominative/identification use only, no endorsement implied). Any scores or ratings are an indicative opinion, not a statement of fact about a company. You are responsible for your own use. See the full API Terms of Use or get in touch.